Our aim with this look-book was to deliver a raw, elemental feel, allowing the latest kids’ collection from Stella McCartney to shine, whilst representing Stella’s core sustainability principles.
The combination of an uncoated ‘kraft’ cover material, with simple black gloss foil detailing, hand-applied black duct-tape on a unique rounded spine, wrapped around a 54-page thread-sewn text, delivered an unpretentious look-book that was perfectly balanced in every way.
Client
Stella McCartney
Designer
Stella McCartney
