In collaboration with Graff and art director Nathalie Rimensberger, we produced a refined publication for the Graff Bridal collection, designed to convey the elegance and quiet confidence synonymous with the brand.
From the earliest stages of development, our team at Orchid worked closely with the creative direction to ensure the physical production reflected the purity and precision of the jewellery itself. Material selection, print finishes and binding details were carefully considered, with extensive prototyping undertaken to establish the right balance of texture, colour and finish.
The final specification centred on a beautifully woven cloth binding with delicate gold foil detailing, paired with tactile uncoated papers and subtle structural elements within the page design. A sculpted die-cut form introduces the opening section, creating a sense of theatre and anticipation, while the restrained palette and carefully reproduced photography allow the jewellery to remain the clear focal point throughout.
The result is a quietly luxurious book, produced by Orchid with meticulous attention to detail, and used across Graff boutiques worldwide as an elegant introduction to the bridal collection.
A considered piece of print, crafted to reflect the exceptional standards of the brand it represents.
Client
Graff
Designer
Graff Design team - Nathalie Rimensberger
Technical Specification
Size
A5 portrait format with a 4pp cover, 64pp text, two 4pp endpapers, plus a custom-fitted envelope with added capacity and no window.
Text printed in four-colour process (litho), plus Pantone Gold, with a silk coating.
Material
Cover lined with Toile du Marais cloth over 2.5mm greyboard, with 170gsm Magno Satin text pages, 120gsm Cocktail White Lady endpapers, and a 290gsm Cocktail White Lady envelope.
Finishing
The case cover is finished with gold foiling and debossing, with die-cut tip-in pages and text gold foiled throughout, edged in matching gold and case bound for a refined, durable finish.
The envelope is gold foiled and die-cut to shape, with each book carefully inserted, sealed, shrink-wrapped and labelled.
